Our Story
Our story begins back in the 1800s with a legendary Norfolk-born explorer, Cornelius Weston-Smythe. While exploring an uncharted stretch of local woodland, he discovered something extraordinary: dinosaurs had thrived and survived, living peacefully in the Weston woodlands. He made protecting them his life’s mission, buying the land with his family and setting one simple rule the park still honours today.
Every generation of the family has added something new ever since, and in 2006 the Goymour family took ownership, continuing the adventure today. Come and unleash your inner dinosaur.
- 85 acres of natural Norfolk woodland in Lenwade, NR9 5JE.
- 25+ attractions: trails, rides, indoor play, shows and more.
- Family-run since 2006 by the Goymour family.

Our golden rule
“This was their home before it was ours: you’re welcome to explore, as long as you show them respect.”
How the Park Grew
Each generation has added something new. Here are the moments that shaped ROARR! into what it is today.
2011
Dinomite
Our landmark indoor soft play centre opened, bringing multi-level climbing frames, slides and tunnels indoors for adventure in any weather.
2013
Pterodactyl’s Treehouse
A towering outdoor treehouse adventure launched high above the treetops, giving adventurous children a new view of the park below.
2018
Predator High Ropes & Rebrand
Predator High Ropes took aerial adventure to a new level, and the park officially became ROARR! Dinosaur Adventure, cementing its identity.
2021
Dippy’s Theatre
Our very own 200-seat indoor theatre opened its curtains, hosting live shows, seasonal events and Dippy character appearances throughout the year.
2023
Discovery Land
A steampunk-themed world of wonder arrived at ROARR!, creating an immersive new zone packed with rides, exploration and mechanical dinosaur surprises.
Recognised as one of the UK’s best
ROARR! is proudly VisitEngland-accredited: recognised both as a large visitor attraction and for our accessibility and inclusion standards.
- VisitEngland accredited large visitor attraction.
- Accredited for accessibility and inclusion standards.
- VisitEngland Tourism Superstar 2025 finalist.
